What Honda has to offer Essay Example | Topics and Well Written Essays - 250 words

What Honda has to offer - Essay Example Honda therefore presents itself as a corporation which is founded upon the solid values of delivering high quality and efficient design cars besides portraying itself as an organization which shows its concerns about preserving the environment. This therefore allows Honda to become attractive especially to such audience which considers its ethical consumers and base their buying decisions on the basis of an organization’s environmental protection records. In order to compete with established firms in aircraft industry, Honda needs to rely more on its legacy and market its past successes in terms of bringing in high quality and efficient design car technology. Further, Honda also needs to ensure that it pitches its message to the audience which is its tested market. Honda has been more successful in markets other than US or Europe therefore in order to compete with these firms, it is critical that Honda must adapt to the regional marketing targeted specially at Asian